Demand Generation
Converting Cord Cutters – Success Story
I’m excited to have been featured in a new success story from the Trade Desk. We focused on reaching early adopter audiences where they were consuming media. In other words, progressively not on linear TV but on their Connected TV devices.
Read MoreIn-sourcing what drives value
After getting solid momentum for your startup, one can certainly understand the temptation to jump on board with an agency to capitalize on that momentum. An agency or team of agencies should have the tools, headcount, and collective expertise to expand upon what you already do well. Not to say a match isn’t possible (I…
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