Flywheel Demand Generation is not a media agency. Compensation is not tied to how much your startup spends in paid media. Why? Because how much you spend is not a key performance indicator for your business. If we can work together to drive more revenue free of media budgets, we’ll do it.
There are moments in your startup’s life cycle, however, when it would be a good idea to make that investment. It is never a one-size-fits-all approach and the digital media space is loaded with vanity metrics. Flywheel’s philosophy is to identify what media metrics equate to sales for you, keeping a log of what works and what doesn’t so your business is always improving. We invest media dollars where it will have the biggest impact for you – not where it will look good for us.