I’m excited to have been featured in a new success story from the Trade Desk. We focused on reaching early adopter audiences where they were consuming media. In other words, progressively not on linear TV but on their Connected TV devices. This took us from linear TV focused on stations that indexed highly for our target audiences to targeting the audiences themselves, regardless of viewership patterns.
And, oh yeah, we can see some of those impressions turn into sales down the road. Rather than testing linear TV buys, has your company considered testing with Connected TV (for a fraction of the budget)? You can see the resulting sales per placement, audience and creative to put learnings from those buys to use in linear TV when needed. If you haven’t, it’s likely time to take a look.
See the video below or at https://www.thetradedesk.com/blog/success-stories-connected-tv-for-august-home.