Archive for June 2019

The Amazon DSP Metric Glossary

Amazon DSP Glossary

If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information overload. My most recent export report has 48 columns loaded with acronyms and nebulous definitions. Let’s go down the list of targeting and performance data and define specifically what it all means so we can…

Read More