Archive for February 2019
When to Shut Down Paid Media
Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies – and mostly lacking in specifics that could actually help. Check out some of the headlines from a recent “marketing startups” search on Google News: 10 Proven Online Marketing Opportunities for Making Your Small Business…
Read MoreHow is ACoS Calculated?
Like most paid media folks, over the last few years I’ve spent an inordinate amount of time in Amazon advertising interfaces – specifically Amazon Sponsored Ads (formerly Amazon Marketing Services) and Amazon DSP (Formerly Amazon Media Group). It’s understandable that these channels would take up so much time and money. Amazon is where 49% of…
Read MoreConverting Cord Cutters – Success Story
I’m excited to have been featured in a new success story from the Trade Desk. We focused on reaching early adopter audiences where they were consuming media. In other words, progressively not on linear TV but on their Connected TV devices.
Read MoreIn-sourcing what drives value
After getting solid momentum for your startup, one can certainly understand the temptation to jump on board with an agency to capitalize on that momentum. An agency or team of agencies should have the tools, headcount, and collective expertise to expand upon what you already do well. Not to say a match isn’t possible (I…
Read More