Posts Tagged ‘startup media’
Why do startups keep hiring people who “break things”?
A recent article by the Harvard Business Review declared “The Era of Move Fast and Break Things is Over”. The author looks at this from a macro point of view for startups and asks questions like, “How will you keep yourself accountable at scale?” and “How will the company leverage data responsibly?” All fantastic questions…
Read MoreAlternatives to “We Need More Budget to Hit These Targets”
Startups are (usually) investing someone else’s money in hopes of generating a sizable return. So why are startups so often encouraged to spend ad nauseam for revenue goals when profitability is the ultimate goal? I’m sure you’ve gotten the pitch from your marketing staff or agency – “If we had more budget, we could really…
Read MoreDear Media Agencies – Stop Treating Clients Like Idiots
How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy shit! Look at all those MarTech companies. Good luck thinking about all those companies, client. Or how about a process chart that look like this? As someone who has been on both sides of the…
Read MoreWhen to Shut Down Paid Media
Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies – and mostly lacking in specifics that could actually help. Check out some of the headlines from a recent “marketing startups” search on Google News: 10 Proven Online Marketing Opportunities for Making Your Small Business…
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