Posts Tagged ‘media agencies’
How to Align Your Digital Media Metrics
It’s not news that clients and digital media agencies share a higher level of distrust than in previous decades. The client holds an RFP and pushes agencies to deliver their service free of charge. Desperate to close new accounts, the agencies’ respective sales teams give away their most valuable asset for free. In the performance…
Read MoreJust say no to the digital media agency black box
In what seems like a lifetime ago, I joined performance digital agency with lots of big-name clients. Our value proposition was the holy grail of digital media – “We’ll only bill clients when we drive a sale for them.” And, in a way, it was true. We invested our own money and took the risk…
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