Posts Tagged ‘google display network’

Who is the Referee in Digital Media?

I’ve become a quick fan of Michael Lewis’ new podcast, “Against the Rules“. The basic premise is the state of the “referee” in our society (i.e. the impartial third-parties that are brought in to keep all parties honest). In limited airings, he’s hit on roles of art authenticators, ombudsmen, government agencies, and actual referees. In…

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The Realities of “Casting a Wide Net” in Digital Media

If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years, you’ve undoubtedly come across some sort of audience size estimation tool for your target market. Let’s check out a few to refresh your memory: Facebook: YouTube: Google Display Network: Google Search (Bid Simulator): You get…

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