Posts Tagged ‘google display network’
Who is the Referee in Digital Media?
I’ve become a quick fan of Michael Lewis’ new podcast, “Against the Rules“. The basic premise is the state of the “referee” in our society (i.e. the impartial third-parties that are brought in to keep all parties honest). In limited airings, he’s hit on roles of art authenticators, ombudsmen, government agencies, and actual referees. In…
Read MoreThe Realities of “Casting a Wide Net” in Digital Media
If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years, you’ve undoubtedly come across some sort of audience size estimation tool for your target market. Let’s check out a few to refresh your memory: Facebook: YouTube: Google Display Network: Google Search (Bid Simulator): You get…
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