Posts Tagged ‘ecommerce’
Are There Better Alternatives to Heatmaps?
You’ve seen them. A chart overlay of your website that shows where people on the site clicked. Marketing people get really excited about these. They can show their bosses that they’re using some really space-age technology to improve the site. Never once have I heard, “So what? It doesn’t mean they’re purchasing.” In eCommerce, we’re…Read More