Posts Tagged ‘digital audience targeting’

A Media Buyer’s CCPA Defense

Media buying types have seen the privacy screws tightened over the last couple years. First, it was GDPR and now the the California Consumer Privacy Act (CCPA) is on the horizon. While a nice summary can be found here, Californians will have the right to: know what personal information is being collected about them know…

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The Realities of “Casting a Wide Net” in Digital Media

If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years, you’ve undoubtedly come across some sort of audience size estimation tool for your target market. Let’s check out a few to refresh your memory: Facebook: YouTube: Google Display Network: Google Search (Bid Simulator): You get…

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