Posts Tagged ‘amazon marketing services’

How We Measure Amazon Sponsored Ads KPIs & Free Template

Amazon Sponsored Ads

We’re often asked what the true measure of Amazon advertising success is and which Amazon Sponsored Ads KPIs should be used as the source of truth. How do I know if this campaign is working? I feel like we’re just taking credit for sales we would have gotten anyway. Is that true? Where should I…

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How is ACoS Calculated?

Like most paid media folks, over the last few years I’ve spent an inordinate amount of time in Amazon advertising interfaces – specifically Amazon Sponsored Ads (formerly Amazon Marketing Services) and Amazon DSP (Formerly Amazon Media Group). It’s understandable that these channels would take up so much time and money. Amazon is where 49% of…

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