Posts Tagged ‘amazon display’
Lost Buy Box – How can Marketing Help?
Lost buy box continues to stupefy advertisers. As someone who is held accountable for Amazon sales volume, I’ve found precious little information on how to deal with a true cluster of a lost buy box situation. Let’s get started. What is the Buy Box? For those of you who are loathe to click my earlier…Read More
The Amazon DSP Metric Glossary
If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information overload. My most recent export report has 48 columns loaded with acronyms and nebulous definitions. Let’s go down the list of targeting and performance data and define specifically what it all means so we can…Read More