Posts Tagged ‘amazon advertising’

How We Measure Amazon Sponsored Ads KPIs & Free Template

Amazon Sponsored Ads

We’re often asked what the true measure of Amazon advertising success is and which Amazon Sponsored Ads KPIs should be used as the source of truth. How do I know if this campaign is working? I feel like we’re just taking credit for sales we would have gotten anyway. Is that true? Where should I…

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The Amazon DSP Metric Glossary

Amazon DSP Glossary

If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information overload. My most recent export report has 48 columns loaded with acronyms and nebulous definitions. Let’s go down the list of targeting and performance data and define specifically what it all means so we can…

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