Archive for June 2019
Paid Digital Media That Appears Profitable Versus Actually Being Profitable
Digital media is awesome and measurement within those platforms have given us the ability to measure sales down to a particular conversion event. The problem? We can only measure the conversion events we can see. That typically means a sales on a company’s .com. While that’s great for a startup that sells only on their…
Read MoreThe Amazon DSP Metric Glossary
If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information overload. My most recent export report has 48 columns loaded with acronyms and nebulous definitions. Let’s go down the list of targeting and performance data and define specifically what it all means so we can…
Read More