Archive for April 2019
The Realities of “Casting a Wide Net” in Digital Media
If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years, you’ve undoubtedly come across some sort of audience size estimation tool for your target market. Let’s check out a few to refresh your memory: Facebook: YouTube: Google Display Network: Google Search (Bid Simulator): You get…
Read MoreWhy do startups keep hiring people who “break things”?
A recent article by the Harvard Business Review declared “The Era of Move Fast and Break Things is Over”. The author looks at this from a macro point of view for startups and asks questions like, “How will you keep yourself accountable at scale?” and “How will the company leverage data responsibly?” All fantastic questions…
Read MoreAlternatives to “We Need More Budget to Hit These Targets”
Startups are (usually) investing someone else’s money in hopes of generating a sizable return. So why are startups so often encouraged to spend ad nauseam for revenue goals when profitability is the ultimate goal? I’m sure you’ve gotten the pitch from your marketing staff or agency – “If we had more budget, we could really…
Read MoreDear Media Agencies – Stop Treating Clients Like Idiots
How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy shit! Look at all those MarTech companies. Good luck thinking about all those companies, client. Or how about a process chart that look like this? As someone who has been on both sides of the…
Read More