We’re often asked what the true measure of Amazon advertising success is and which Amazon Sponsored Ads KPIs should be…
Lost buy box continues to stupefy advertisers. As someone who is held accountable for Amazon sales volume, I’ve found precious…
Performance dashboards are important. Just ask anyone in a digital marketing field. Now, ask those same people if they use…
It’s not news that clients and digital media agencies share a higher level of distrust than in previous decades. The…
I recently began reading a friend’s book (“Adulting Made Easy(er)”) In it, the authors offer some salient tips for teens…
In what seems like a lifetime ago, I joined performance digital agency with lots of big-name clients. Our value proposition…
Media buying types have seen the privacy screws tightened over the last couple years. First, it was GDPR and now…
We recently reviewed a Google account that had some financial success with Google's Smart Shopping campaigns. Here's Google's definition of…
Digital media is awesome and measurement within those platforms have given us the ability to measure sales down to a…
If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information…
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