startup marketing

Why do startups keep hiring people who “break things”?Why do startups keep hiring people who “break things”?

Why do startups keep hiring people who “break things”?

A recent article by the Harvard Business Review declared "The Era of Move Fast and Break Things is Over". The…

6 years ago
Alternatives to “We Need More Budget to Hit These Targets”Alternatives to “We Need More Budget to Hit These Targets”

Alternatives to “We Need More Budget to Hit These Targets”

Startups are (usually) investing someone else's money in hopes of generating a sizable return. So why are startups so often…

6 years ago
Dear Media Agencies – Stop Treating Clients Like IdiotsDear Media Agencies – Stop Treating Clients Like Idiots

Dear Media Agencies – Stop Treating Clients Like Idiots

How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy…

6 years ago
When to Shut Down Paid MediaWhen to Shut Down Paid Media

When to Shut Down Paid Media

Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies…

6 years ago