digital media

How to Align Your Digital Media Metrics

It’s not news that clients and digital media agencies share a higher level of distrust than in previous decades. The…

5 years ago

Just say no to the digital media agency black box

In what seems like a lifetime ago, I joined performance digital agency with lots of big-name clients. Our value proposition…

5 years ago

Who is the Referee in Digital Media?

I've become a quick fan of Michael Lewis' new podcast, "Against the Rules". The basic premise is the state of…

6 years ago

The Realities of “Casting a Wide Net” in Digital Media

If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years,…

6 years ago

Alternatives to “We Need More Budget to Hit These Targets”

Startups are (usually) investing someone else's money in hopes of generating a sizable return. So why are startups so often…

6 years ago

When to Shut Down Paid Media

Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies…

6 years ago

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