Lost buy box continues to stupefy advertisers. As someone who is held accountable for Amazon sales volume, I’ve found precious…
It’s not news that clients and digital media agencies share a higher level of distrust than in previous decades. The…
In what seems like a lifetime ago, I joined performance digital agency with lots of big-name clients. Our value proposition…
How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy…
You've seen them. A chart overlay of your website that shows where people on the site clicked. Marketing people get…
Updated 5/30/2020 I work out of my home. That was a conscious choice almost exactly three years ago when I…
One of the most overused concepts in digital marketing is "Let's test this messaging/image in digital before we launch…" It's…
I'm excited to have been featured in a new success story from the Trade Desk. We focused on reaching early…
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