Advertisers have noticed the more stringent limitations in targeting within paid social. Gone are the days of plugging in 3rd-party data to enhance campaigns. Context is returning with a vengeance. If your startup is targeting household incomes above $200,000, your agency is hoping their campaigns are aligned with that target rather than being spot on.Are your campaigns structured for context rather than target audience? If not, it’s time for a reassessment.
Give us some basic information and we’ll be in touch soon.
This website uses cookies.