The Amazon DSP Metric Glossary

6 years ago

If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information…

Who is the Referee in Digital Media?

6 years ago

I've become a quick fan of Michael Lewis' new podcast, "Against the Rules". The basic premise is the state of…

The Realities of “Casting a Wide Net” in Digital Media

6 years ago

If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years,…

Why do startups keep hiring people who “break things”?

6 years ago

A recent article by the Harvard Business Review declared "The Era of Move Fast and Break Things is Over". The…

Alternatives to “We Need More Budget to Hit These Targets”

6 years ago

Startups are (usually) investing someone else's money in hopes of generating a sizable return. So why are startups so often…

Dear Media Agencies – Stop Treating Clients Like Idiots

6 years ago

How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy…

Are There Better Alternatives to Heatmaps?

6 years ago

You've seen them. A chart overlay of your website that shows where people on the site clicked. Marketing people get…

Is Working from Home More Productive?

6 years ago

Updated 5/30/2020 I work out of my home. That was a conscious choice almost exactly three years ago when I…

How Do You Test a Creative Concept?

6 years ago

One of the most overused concepts in digital marketing is "Let's test this messaging/image in digital before we launch…" It's…

When to Shut Down Paid Media

6 years ago

Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies…

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