If you’ve ever received a report on an Amazon Demand Side Platform (DSP) buy, you’ve likely been inundated with information…
I've become a quick fan of Michael Lewis' new podcast, "Against the Rules". The basic premise is the state of…
If you’ve been in Facebook, Google, Amazon Sponsored Ads, or most other self-service media platforms in the last few years,…
A recent article by the Harvard Business Review declared "The Era of Move Fast and Break Things is Over". The…
Startups are (usually) investing someone else's money in hopes of generating a sizable return. So why are startups so often…
How many times have you seen (or given) a presentation from an agency that shows a LUMAscape like this? Holy…
You've seen them. A chart overlay of your website that shows where people on the site clicked. Marketing people get…
Updated 5/30/2020 I work out of my home. That was a conscious choice almost exactly three years ago when I…
One of the most overused concepts in digital marketing is "Let's test this messaging/image in digital before we launch…" It's…
Most articles I read about marketing or digital media for startups are fairly self-serving to the marketing people and agencies…
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